University of Melbourne: rural health series

The brief

The Faculty wanted to encourage students from regional and rural areas to apply for its graduate health courses, showing that they can study in Melbourne and still build a career that serves country communities.

What I did

• Produced, shot and edited a film for the campaign page, Study health at the University of Melbourne and be a part of the solution, and four profiles of students from rural backgrounds.
• Filmed two of the profiles on location in Shepparton and Koroit, the towns those students come from, and the other two on the city campus.

Outcome

The film leads the Faculty’s rural health page, with the profiles alongside it and on the Faculty’s YouTube channel.

Strategy, audiences and approvals: Faculty of Medicine, Dentistry and Health Sciences. Production: Latitude Video Production (opens in new tab).