Brisbane Airport Corporation: airside driving safety

The brief

Everyone who drives airside at Brisbane Airport, staff and visitors alike, must watch this video. The corporation needed its airside driving rules, drawn from internal policy, explained so that any new driver could follow them. Latitude made the first version in 2019, reshot it in December 2023 and updated it with the corporation’s new branding in 2025.

What I did

• Wrote the script from the corporation’s internal policies, turning each requirement into a plain rule, showing what it looks like on the job, and ending with what to do if in doubt.
• Wrote it for the corporation’s own airside officers to present from a teleprompter, then directed and shot it.
• Revised the script with the corporation’s team through their review and sign-off.

How the script developed

Over three drafts, from 18 October to 1 November 2023, the script changed in three ways. The audience widened: the first draft spoke to drivers, and the shooting script covers anyone airside, on foot or behind the wheel. The corporation’s team added its new Airport Operating Licence, runway-crossing procedures and wildlife management, and each one found a place in a running order of 15 short sections, from protective gear to emergencies. And the rules got more concrete, as these two lines show:

First draft	Shooting script
Foreign object debris “causes millions of dollars worth of damage to aircraft and vehicles each year.”	“Any loose item that makes its way airside, from bingo cards to shrink wrap to luggage zips, is all FOD.”
Three principles, all about driving.	Three principles: drive safely, walk only where it’s marked (“never walk or step between connected baggage dollies”), and stay aware of what’s around you.

For the same client, I also drafted the scripts for a staff onboarding series on health and safety, compliance, legal and risk, presented by the CEO and general managers, and revised them through the corporation’s sign-off. That series is internal, so it isn’t shown here.

Outcome

The video has stayed in use through a reshoot and a rebrand, and remains required viewing for everyone who drives airside. Brisbane Airport Corporation commissioned six projects between 2014 and 2024, the first before Latitude existed. Other public ones include Passion Days (2017), a film about staff volunteering for the Helping Hands project, and Behind the scenes with the Airside Operations team (2018), interviews with the staff who keep the airfield running, shown below.

Policy content, review and sign-off: Brisbane Airport Corporation. Presented by the corporation's airside officers. Production: Latitude Video Production (opens in new tab).