University of Melbourne, Faculty of Business and Economics: centenary film and profiles

The brief

For its centenary in 2024, the Faculty wanted to celebrate a hundred years of graduates and the difference they make, and to support its centenary scholarships. Nine video profiles formed part of its wider campaign of 100 stories, with subjects chosen by the Faculty’s marketing manager. After the profiles, the same team commissioned a short film on the Faculty’s history.

What I did

• Wrote the narration for the centenary film, drawing a hundred years of history from University archives and sourced footage into under four minutes.
• Gave every profile the same arc, from origin to legacy, so nine very different people sit together as a series. Each profile lands on one concrete detail.
• Produced and shot the profiles, while two emerging directors, Angie Kilsby and Aras Petrasiunas, directed.
• Delivered the access each subject asked for. Rebecca Adam, CEO of Expression Australia, gave her interview in Auslan, and at her request an interpreter voiced it.

Outcome

The film and profiles sit on the Faculty’s centenary site alongside the wider story campaign. The film closes with an invitation to support the centenary scholarships, and two of the profiles feature scholarship students, so the same content celebrates the Faculty’s history and supports its fundraising.

Subjects, strategy and approvals: Faculty of Business and Economics marketing. Profiles directed by Angie Kilsby and Aras Petrasiunas. Production: Latitude Video Production (opens in new tab).